Generating new business from scratch to grow AUM for a new business.
Wealth Wise already had plenty of business from its mortgage management side, but as a new business venture, wealth management had little AUM. This campaign helped to generate new prospects for growing the AUM and securing new clients for the business.
challenge
Wealth Wise was effectively a startup despite the team being very experienced in the market. They had relied on leads generated by the parent division but now had to find a way to generate those leads by themselves in order to grow their AUM. Nothing was being done as the team’s expertise was not in the lead generation field. Booking appointments for potential new business was critical to the growth of the company.
- Creating Buyer Personas:
Wealth Wise needed to make sure they were being effective with their lead generation. This meant they were looking for a specific type of client so identifying these people straight away and reaching them on their preferred platform was a key point of concern.
- Creating an irresistible offer:
With so many offerings available in the financial services space, standing out and providing a different angle and stance on how they help people was a priority. Speaking to people about their concerns and needs became a key objective rather than selling products.
- Cost effective lead generation:
Wealth Wise didn’t have the same resources as the larger financial services firms, so every penny spent needed to generate an ROI. Ensuring that leads were being generated as cost effectively as possible was of the utmost importance during a crucial phase of the business.
solution
Adviser Leads started by analyzing the existing clients that Wealth Wise had. We also spent time discussing what an ideal client for wealth management looked like as well as their key concerns and objectives.
We helped to create a funnel where prospects could register for a free financial heath check, where they were given the opportunity to assess how their finances were doing and what they could do to get them to where they wanted to be in order to achieve their financial goals. Using a combination of laser targeted advertising and lookalike audiences we were able to target the ideal prospects at a super cheap rate through paid advertising.
People who registered for the financial health check were then booked into the Wealth Wise team’s calendar for a zoom call, allowing the team to speak to more people over the course of the day.
results
For a campaign that had a limited budget Adviser Leads were able to generate a remarkable result.
In a short period of time Adviser Leads were able to generate the following results:
- 59,760 people reached
- 74 qualified leads
- Average lead cost of $3
how can we help you?
Contact us at the Consulting WP office nearest to you or submit a business inquiry online.
We were able to switch from time consuming cold calling to having quality conversations with our target audience. Highly recommened!
