5 Astoundingly Easy Ways To Use Video Marketing For Advisers

Whenever we suggest video marketing for advisers we often get a mixture of terrified and confused looks from our clients. The thought of having to create video, especially of yourself, can be quite daunting; especially if you have no idea what to talk about or how to create one. In this article today we are going to give you 5 astoundingly easy ways to use video marketing for advisers. At the end of this article you’ll have loads of great ideas that you can start creating video with straight away. No need for fancy high end equipment, years of on screen experience or expensive video editing tools. You have professional looking content that you can use across your channels in literally minutes a day.

Why Should We Use Video Marketing For Advisers?

In case you hadn’t noticed, a lot of the internet is video these days. At least, most of the content on social media platforms is consumed via video. On Facebook alone over 500 million people watch videos everyday, spending over 6 hours a week on video content alone. Frankly, if you aren’t using video by now, then you really should. In fact, 81% of businesses are or plan to make video a major part of their marketing strategy in 2022 and beyond. So, what makes video such a compelling marketing strategy and tool?

Video allows marketers to convey a wide range of emotions and story-tell in a short and efficient manner. Now, we aren’t going to go down the route of getting you to craft Hollywood style clips, packed with action and emotion, but we are going to encourage you to think about what you can get across that you may not otherwise have been able to. As with anything, getting started with video marketing for advisers can seem like an enormous mountain to climb, requiring a wide variety of skills that, frankly, you just don’t have nor the time to do it. However, with our simple and recyclable ideas for video marketing for advisers, you’ll be creating killer content in no time and generating loads of leads too!

What Do You Need To Create Video?

We’ve seen every set up you can possibly imagine, from whole crews with $30k cameras, studio light setups and sound teams to a laptop and a portable camera. It really comes down to 2 things; what you can afford and what you need it for.

In most cases, the latest smartphone will do the trick. The cameras they have are super high quality and all of them shoot in at least 1080p these days with the majority shooting at 4k as standard. If you don’t know what any of that means, don’t worry. It just means your phone is good enough to do the job. You may also need to invest in a small lapel mic and a camera stand but that’s really the most you will need to get yourself up and running.

You will, however, definitely need to have a big list of topics you want to cover and for each topic you create you’ll need to have a script. Winging it is never a good idea!

It is quite likely that you will need to do some basic video editing but there are quite a few tools out there that are easy to use and not too expensive. It really depends on what you want to create, but most of the time, with a little bit of education, your phone will be able to do most of the heavy lifting. 

How Do You Create Video?

The simple answer is point and shoot. There’s a little bit more to it than that, but that’s the basic premise. It depends upon the type of video you are creating, and we will cover those in just a second, but by and large it will be as simple as:

• Script the video
• Get set up in your preferred environment (office etc…)
• Shoot the video
• Edit the video
• Add music, subtitles and other effects
• Produce and upload

Can there be more steps to this? Yes. Can the process be more in-depth? Absolutely. The point we’re making here is that we want to show you how to quickly and easily use video marketing for advisers. We’re not making an Oscar winner here!

5 Astoundingly Easy Ways To Use Video Marketing For Advisers.

Ok. now for the good stuff. We’re going to give you 5 amazing ideas that you can use to create killer video marketing campaigns that will help to grow your profile online and generate you more leads.

1 Create Short, Snackable Valuable Videos

A lot of what we talk about when it comes to marketing content and lead generation is solving the problems of your prospects. What do they need to see that would better help them understand their objectives and position you as the right person to help them handle their money? You see a lot of these types of videos online, especially on Instagram. Now, we aren’t saying you have to follow this format, your videos could be a lot simpler, but it certainly shows a great example of short, snackable valuable videos you could produce. Now, think about the major problems and challenges that your ideal client has. List them and start thinking about 30 second videos you could create around them.

2 Face To Cam Videos

Urgh, these are the scary ones! This is you speaking directly into the camera. Why would you use this particular video type? Well, for starters it’s a great way for people to get to know you, build trust and establish your personal brand. Whilst many advisers don’t seem to want to have their face shown anywhere (oftentimes for good reason) if you are truly going to grow your business and put yourself in a position of ultimate freedom, then you’re going to have to step into the spotlight a little bit.

Face to cam video marketing for advisers allows you to get a little bit more in-depth than the short, snackable videos from point 1. They give you a chance to express opinions, feelings and insight that potential clients may not otherwise get to see. This in turn helps them to build a bond with you before they even reach out. 

3 Film A Podcast

Is this really video marketing for advisers? Well, yes and no. It depends upon how much of the podcast you want to film, where you are going to put it and how much editing you are going to do to make it super engaging. The Joe Rogan podcast is a great example of how a podcast can be watched and is in fact designed to be watched, as a lot of the content on there is visual. They use slides and video to help enhance the topic. But why might videoing a podcast be a great marketing tool for advisers?

Well, you can go really in-depth about particular subject matters. You can discuss themes, ideas and events within the world of financial advice. There really is a great opportunity to expand on your expertise in a way that the other formats can’t. You are also able to bring in specialists and experts in your field, bringing further credence to your content. It also gives you another channel to deliver your message through as podcasts can be downloaded across a wide variety of platforms, such as Spotify and Apple Podcasts.

4 Live sessions/AMA

Live sessions and AMA’s (Ask Me Anything) are a super powerful way to use video marketing for advisers. Not only are you able to help people immediately with any questions they have, you are able to interact with an audience and potentially convert them into new clients there and then. Put it this way, as an adviser, if someone joins you on a live Q&A session, then it’s very likely they are pretty interested in putting their money to better use. We wrote an article about the buyer’s pyramid and the 3% buy now group. These guys are definitely them. All of the work you’d have put into creating video content would be 100% worth the effort when someone joins a live video and reaches out for help.

You can do these on a number of platforms too. YouTube, Facebook and Instagram all have live options. Combined with an email campaign to let prospects know that you are running one, these could be super powerful lead generation tools for you.

5 Explainer Videos/Reviews

There are lots of products out there that can be used to help people achieve their financial goals. Most people have no idea what they are or how they work, or if they are even worth putting their money into. Having a weekly video review and explanation of what a certain product may be, how it works and if it is right for you could be a great way for people to come back to your website, ask questions and potentially reach out to you for help. 

They also provide a great way for you to share more of your skills, knowledge and display your impartiality on products. The more info you share, the more clarity you give and the more trust you build with potential clients. 

Conclusion

There are many, many ways in which to use video marketing for advisers. We’ve given 5 great examples of how video could be used for your own campaigns, but there are many more ways that video can be used. To learn how you can create a simple 3-step funnel that will fill you diary on autopilot, click the link below to download your guide now.